Taller: Valor Agregado en la Industria de la Madera

                      

                 

Este taller está diseñado para que empresas tanto del sector primario (aserrío, productos arquitectónicos, y compuestos) como secundario (muebles) se pueden familiarizar con los procesos más importantes de la cadena de valor de producción de productos forestales. El curso pretende establecer las bases para entender el comportamiento de la madera como material biológico, técnicas apropiadas para elevar los rendimientos y disminuir los costos en los procesos de manufactura, así como dar a conocer herramientas necesarias para la planificación estratégica, mercadotecnia, y cadena de abastecimiento.

 Objetivo

 Brindar los conocimientos más importantes para la correcta administración de los procesos de la cadena de valor agregado en la producción de productos forestales.

Temática

Estado actual y futuro del sector forestal costarricense: Esta charla tiene como objetivo el presentar el estado actual del sector forestal costarricense, así como el camino a seguir para los próximos 20 años. Se cubrirán aspectos relacionados con administración forestal, política, y estructura del sector productivo forestal.

Rendimientos en aserrío. El objetivo de esta charla es presentar las técnicas de aserrío más apropiadas para elevar los rendimientos y disminuir costos operativos. Se expondrán ejemplos utilizando diferentes especies, diámetros de trozas, y en varios tipos de aserraderos.

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“One of the best, very informative day!”

June 15. 2011. Blacksburg, VA. The title of this article reflects the opinion of one of the participants of the workshop “International Marketing for Forest Products Industries” held on June 14, 2011 in Charlottesville, Virginia.

Mike Snow, Executive Director of AHEC, speaks about the Globalization of the US Hardwood Industry

According to the attendees, this workshop was an excellent training opportunity for primary and secondary wood products manufacturers to understand the basic principles of international marketing. The first sessions were delivered by Drs. Robert Smith and Henry Quesada from the Center for Forest Products Business (CFPB) at Virginia Tech and covered marketing principles and factors affecting today’s supply chains. The following two presentations were delivered by Mike Snow from the American Hardwood Export Council (AHEC) and Joel Stopha with the Virginia Department of Agriculture and Consumer Services (VDACS). These sessions informed the audience on the current export statistics of the hardwood sector and main guidelines and tips to engage in international selling. Also Scott Lyon, a graduate research assistant working for the CFPB, disseminated results of his research on market opportunities for forest products firms in the Central American Market. Participants also learned about the export credit insurance program, a presentation delivered by John Strayhorn.

As Mike Snow, Executive Director of AHEC, indicated that “exports activities are a great opportunity for wood products firms to increase their competitiveness”. Factors that favor the exports of US wood products to other countries are the sustainability of our forest, the high quality of our hardwoods and softwoods, and the increasing purchasing power of the middle class in countries such as India, China and United Arab Emirates (UAE) as mentioned by Joel Stopha from VDACS. Although engaging in exporting activities is not simple, “for many Appalachian wood products the development of customers in international markets has been very rewarding and in some cases the only reason why they are still in business”, according to Dr. Robert Smith, Professor of Marketing and Associated Dean of Engagement of the College of Natural Resources and Environment (CNRE) at Virginia Tech.

Overall the workshop’s attendees ranked the event as useful, practical, and presented at the right level. This event was funded through the Federal State Marketing Improvement Program (FSMIP) at the US Department of Agriculture. The facilities and infrastructure were provided by Charles Becker from the Virginia Department of Forestry.